Flamengo květiny
Obor:
Flower shopsProdukty:
The story of the company
Customer: Flamengo květiny s.r.o.
Flamengo was founded in 1996 and since then has built the largest network of shops with a wide range of cut flowers, house plants and accessories in the Czech Republic. It currently operates more than 200 stores, mostly in shopping centres, department stores, supermarkets and hypermarkets throughout the Czech Republic and Slovakia. In its business activities and customer care, the company wants to maintain high standards, so it invests energy in controlling customers' purchasing behaviour, staff attitude, management system and quality control of goods - these steps then keep Flamengo one step ahead of the competition and constantly moving and developing its business. Sister company of Storge - a cut flower wholesaler who sends the freshest flowers, directly to branches in each city.
- Stores
- 200
- Years of cooperation
- 14
- Year of realisation
- 2009
- Establishment of the company
- 1996
The biggest advantages of WinShop solution
The flower retail segment is quite specific, working with a perishable range of cut flowers. For this reason, it requires special optimization tools for inventory, a flexible way of ordering goods from the wholesale market and, last but not least, a set of control tools for tracking attendant sales, depreciation and sales records. The method of creating and making the bouquets is also quite unique, as it must accentuate the current stock of cut flowers. Business, warehouse and POS system WinShop SQL, implemented at Flamengo, is also directly connected to sister wholesaler Storge, which is the supplier of all goods for Flamengo stores. This concept allows for fast supply to the stores and also provides important feedback for ordering goods in the Netherlands.
Stable retail and wholesale system
Warehouse optimization and flexible supply of stores
Control function set for retail outlets
ON LINE connection to the company e-shop
Automated customer order fulfilment
Automated preparation of supplier orders
Imports of supplier documents
Promotions and discounts system
Customer system
Quick inventory
Connection to the HELIOS accounting system
Implementation story
In 2008, we were approached by the management of the company with the request to implement a POS and warehouse system for retail flower shops. The reason for this was dissatisfaction with the existing solution and at the same time the expectation of network development and the related increase in requirements for efficient management of the entire network, which the current supplier could not provide. Our analysts presented the management with a comprehensive solution proposal that covered both the management of the retail network and the connection to the wholesale network. The company management accepted our solution and the associated quotation and implementation began in early 2009
WinShop SQL
The pilot phase included the implementation at 20 selected stores. Once the pilot phase was completed and the acceptance criteria agreed, the next phase of implementation was initiated, which included implementation at the remaining 100 stores. The entire implementation was successfully completed and provided a solid basis for further cooperation. Flamengo is gradually expanding its store network not only in the Czech Republic but also in Slovakia. With the development of the network, and especially in connection with the need to optimize the supply, the support sales to customers, the need to implement customer programs and last but not least the connection of stores with its own e-shop, the management of Flamengo requires our analysts and programmers to make new, inventive modifications to the business system. Thanks to our many years of experience, understanding of the principles of flower sales and the customer's willingness to invest in new functionalities, we have managed to jointly build the most modern POS and business system for the flower sales segment in Central Europe.
