Prodes Praha (GUESS & Calvin Klein)



The story of the company

Customer: Prodes Praha s.r.o.

Since its foundation, PRODES has focused on the distribution and sale of premium women's and men's clothing. In the Czech Republic, it started distributing timeless Guess, Marciano and Calvin Klein goods, which it gradually added to the luxury brands Pinko, Patrizia Pepe, Philipp Plein, Nenette and Elisabetta Franchi. PRODES currently operates 60 brick-and-mortar boutiques in the Czech Republic and Slovakia. Together with brick-and-mortar stores, the company operates a multi-brand e-shop, where a complete range of fashion goods can be ordered.

Year of realisation
Years of cooperation
Establishment of the company

The story of the brand

GUESS represents European styling, a first-class image and glamorous collections, and is one of the most famous fashion companies in the world. In the 1980s, denim was outdated and lacked fashionability. In the 1980s, founders the Marciano brothers combined European style with traditional American fabrics. They created a sensual, innovative and timeless line. The brand's success is multifaceted, but the foundation of its success is groundbreaking advertising focused on brand image rather than specific products. It expresses an attitude and a lifestyle. When people think of GUESS, they think of "GUESS girls" like Claudia Schiffer, Eva Herzigova or Naomi Campbell. The "GUESS girl" is unknown and embodies the spirit and seductiveness of the brand. The view of life as art and the unrelenting sense of discovery continues to evolve in the way of living the American dream. It is still the same enthusiasm and passion that drives the company forward. One world, one brand.

Calvin Klein is one of the world's leading fashion brands that exemplifies bold, progressive ideals. Calvin Klein founded the Calvin Klein brand in New York City in 1968 and opened a coat shop there, where he showed his first collection of men's and women's coats. In 1969, he appeared in Vogue magazine, expanded his collection and soon began winning awards for his collections. All of the company's brands - CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance - have a distinct identity and market position. The brand also includes a range of famous perfumes.