Prodes Praha (GUESS & Calvin Klein)
Obor:
ClothesProdukty:
The story of the company
Customer: Prodes Praha s.r.o.
Since its foundation, PRODES has focused on the distribution and sale of premium women's and men's clothing. In the Czech Republic, it started distributing timeless Guess, Marciano and Calvin Klein goods, which it gradually added to the luxury brands Pinko, Patrizia Pepe, Philipp Plein, Nenette and Elisabetta Franchi. PRODES currently operates 60 brick-and-mortar boutiques in the Czech Republic and Slovakia. Together with brick-and-mortar stores, the company operates a multi-brand e-shop FADE.cz, where a complete range of fashion goods can be ordered.
- Year of realisation
- 2012
- Years of cooperation
- 11
- Stores
- 60
- Establishment of the company
- 2005
The story of the brand
GUESS represents European styling, a first-class image and glamorous collections, and is one of the most famous fashion companies in the world. In the 1980s, denim was outdated and lacked fashionability. In the 1980s, founders the Marciano brothers combined European style with traditional American fabrics. They created a sensual, innovative and timeless line. The brand's success is multifaceted, but the foundation of its success is groundbreaking advertising focused on brand image rather than specific products. It expresses an attitude and a lifestyle. When people think of GUESS, they think of "GUESS girls" like Claudia Schiffer, Eva Herzigova or Naomi Campbell. The "GUESS girl" is unknown and embodies the spirit and seductiveness of the brand. The view of life as art and the unrelenting sense of discovery continues to evolve in the way of living the American dream. It is still the same enthusiasm and passion that drives the company forward. One world, one brand.
Calvin Klein is one of the world's leading fashion brands that exemplifies bold, progressive ideals. Calvin Klein founded the Calvin Klein brand in New York City in 1968 and opened a coat shop there, where he showed his first collection of men's and women's coats. In 1969, he appeared in Vogue magazine, expanded his collection and soon began winning awards for his collections. All of the company's brands - CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance - have a distinct identity and market position. The brand also includes a range of famous perfumes.
Real-time management of all 60 outlets
Inventory optimization
Real-time control of sales and all store processes
ON LINE communication with logistics partner
Acceleration of sales operations
Accurate inventory of stock
Connection to e-shop, fast order processing
A complete overview of the sales performance of the entire store network
Automated management reporting
The story of implememtation
In 2012, the owners of the company started looking for a strategic partner, a supplier of a business system with which they could implement the planned development of their sales network. At that time, they focused primarily on opening new stores in shopping centres and needed to address the optimised distribution of stock between individual stores, ensure centralised management of the entire network and, last but not least, implement a modern customer system. WinShop's analysts were familiar with all the requirements for network development and management and proposed a solution that won the tender. Over the course of several months, they carried out a comprehensive implementation of the business, POS and warehouse WinShop SQL system in the company's headquarters, stores and wholesale, and in addition integrated communication with a logistics partner with managed warehouses into the entire solution. During more than 10 years of cooperation, many further improvements and integrations of new functionalities have been made, which today help PRODES employees to efficiently manage the sales network of 60 stores in the Czech Republic and Slovakia.
